Future of Beauty
THE ASK : Conduct a comprehensive analysis of the skincare category to uncover latent, emerging, and future opportunities across consumer needs, product innovation, and brand positioning. Deliver a functional prototype and business model to bring one of those innovations to life.
THE ANSWER :
Through deep trend analysis and consumer mapping, we identified a growing split between high-tech, hyper-personalized routines and the desire for locally sourced, whole-skin wellness. Our solution? Launching two distinct skincare brands that represent these diverging but equally important beauty futures:
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Absolute
Powered by advanced epigenetic analysis, Absolute offers bespoke skincare solutions that adapt to your biological shifts and life stages. It’s skincare at the intersection of science, personalization, and precision.
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Aura Vera
A new kind of fresh beauty store. Aura Vera sources seasonal, transparent skincare and reformulates your routine like a visit to your favorite farmer’s market — fresh, ethical, and made to nourish.
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Each brand was presented with a functional prototype, a go-to-market strategy, and a vision for growth within the evolving wellness-tech ecosystem.