Glossed for Success
THE ASK : Create a photo-forward campaign for an existing product that taps into cultural mood, identity, or aspirational lifestyle.
THE ANSWER : This campaign reimagines Rhode’s Espresso Lip Tint as more than just a beauty staple, it’s the finishing touch for a woman on the rise. Her gloss isn’t about vanity; it’s about vision. She’s bold in the boardroom, soft when she wants to be, and always five steps ahead. With every swipe of espresso, she’s glossed for success, radiant, refined, and ready to move with purpose and conviction.
Glossed for Success.
Not just prepared — unstoppable.​
Mood Inspiration:
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Miu Miu’s officecore runway moments
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Rihanna’s no-nonsense gloss era
Fun Fact :
Each shot in the campaign was paired with a mindset mantra — “Know your worth.” “Play the long game.” “Lead with softness, land with strength.” These affirmations informed both styling and posture, turning the shoot into a mirror of ambition.
Your morning shot of espresso.
skills used :
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Fashion styling & visual identity
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Beauty product positioning
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On-set creative direction
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Campaign copywriting
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Lighting + posing coordination
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Studio & lifestyle photography art direction
