ÔrÉ™bella Oasis
THE ASK : Create a fully immersive pop-up retail experience for a brand of your choice, including a new product launch, experiential activations, merchandising plan, and business strategy — supported by a final deck presentation.
THE ANSWER : We designed ÔrÉ™bella Oasis, a three-day pop-up at The Standard Hotel Miami, to introduce the brand’s newest innovation: the Body Glow Elixir Oil, a radiant, nourishing body product infused with ÔrÉ™bella’s signature scents.
The goal: blend luxury with warmth, and wellness with play, all while deepening brand love and creating shareable, soul-touching moments. The event unfolded across multiple spaces from the Canvas Room & Terrace to the Meditation Garden and Swing Garden, each curated to engage the senses through sound, scent, and light. Every moment was designed to surprise, soothe, and seduce rooted in the brand’s ethos of fragrance as ritual and glow as empowerment.
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Displays – In-store Promotional Setup
Every touchpoint is intentional. Fragrance displays, drink carts, and lounge signage were designed to feel immersive yet effortless. Retail flowed into ritual, turning every product moment into a memory.
Kin Euphorics x ÔrÉ™bella
Glow from within. Our Sip Sanctuary collaboration featured adaptogen-infused mocktails designed to balance energy and mood.
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Golden Hour Spritz Mocktail
Sparkling yuzu, passionfruit, coconut water, edible gold — a Miami-exclusive sip that tasted like summer, designed to sparkle on social.
Frankies Bikinis x ÔrÉ™bella
uests shopped Bella’s beachwear collab IRL — pairing bikinis with body glow for a sun-soaked look that lived up to the fantasy.
Exclusive Press Preview
A first look for beauty editors and A-listers — complete with aura readings, fragrance misting, and a gifting suite for Solar Seduction.
Merchandising : Location Specific
ositioning Solar Seduction as an exclusive Miami scent drop — driving urgency and local pride.
Merchandising: Limited Edition Launch
Exclusive launch of the Solar Seduction scent, a new fragrance available only at the pop-up, creating scarcity and excitement.
Merchandising : New Assortment
Using the existing ÔrÉ™bella scents in the new collection visually to feel fresh, premium, and discoverable.
Merchandising: Current Collection
A carefully curated display of ÔrÉ™bella’s hero scents, presented with elevated visual merchandising and product storytelling.
Aura Refill System
A sustainable, luxurious fragrance tap wall offering 20% savings on refills — blending ritual, responsibility, and refined design.
Consumer Experience Through the Senses
A journey of scent, sound, and sight. Every element was designed to evoke mood, spark curiosity, and deepen brand connection.
Welcome & Entry
Garlands. Jasmine. A golden key riddle. The experience began with mystery and magic, setting the tone for discovery.
Sensory Experience Design: Three Visual Journeys
Canvas Room - Discovery and product education
Sensory Experience Design: Three Visual Journeys
Meditation Garden - Discovery and product education
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