ÔrÉ™bella Ôura Spritzers
THE ASK : Explore new fragrance product opportunities for a brand of your choice to design a concept that honors the brand’s emotional core while expanding its product world and deepening daily ritual.
THE ANSWER : ÔrÉ™bella Oura Spritzers — a collection of lightweight, chakra-aligned hair and body mists designed to shift with your mood and activate the senses.
Each spritzer is inspired by a different energy center in the body:
Love (Heart Chakra) – To Love
Creativity (Sacral Chakra) – To Inspire
Grounding (Root Chakra) – To Ground
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The line is designed to be layered throughout the day based on intention, emotion, and energetic needs. Whether it’s a morning reset, an afternoon inspiration boost, or an evening grounding ritual, each mist turns fragrance into a moment of self-connection. The collection is accompanied by a pop-up retail concept, a sensory journey aligned to each chakra, and a scent-matching aura activation that invites visitors to intuitively discover their signature mist.
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(This project is currently in development — with fragrance concepts, rituals, and storytelling foundations already underway)
