Gucci Flora
THE ASK : Reimagine an existing product’s brand campaign with a bold new concept and execute a compelling campaign film to bring it to life.
THE ANSWER : "Bataille des Fleurs" or Battle of the Flowers draws inspiration from Gucci Flora’s signature character and reinterprets it as a poetic rivalry between scent notes. In this story, Mandarin, Rose, Jasmine, and Magnolia each compete for dominance. The campaign culminates in Jasmine’s ascent, as she claims the throne with her bold, unforgettable presence. This fragrance film is for the fearless, for those who pursue what sets their soul ablaze.
MANDARIN — THE SPARK
Effervescent and impulsive. First to speak in citrus, she blazes brightly but briefly.
ROSE — THE ROMATIC
Classic allure and layered grace. Her beauty is timeless, but her ambition too soft.
MAGNOLIA — THE DREAMER
Mysterious and serene. She floats through like a whisper, never seeking the crown.
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JASMINE — THE WARRIOR QUEEN
Velvet strength and unwavering presence. She rises from the heart and claims her power.
Fun Fact : The concept Bataille des Fleurs came to me after researching flower parades in the French Riviera — a nod to both beauty and battle.
A fragrance forged in floral fire.
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my role : Creative Director , Project Manager, Concept Developer, Producer, Stylist
skills used :
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Scent-driven storytelling
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Campaign concepting
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Set design & art direction
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Adobe Premiere Pro
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Moodboarding & visual research
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Scriptwriting & narrative design
Talent : Jamie Domrude, Romane Cayla, Mistral Pascal, Lucrezzia Frizza
MUA : Ari Young Sang
Cinematographer : Jack Bart