Rituals for the Rhythms of You
THE ASK : Collaboratively design a new line of products using consumer-centered research to explore whitespace at the intersection of beauty and wellness.
THE ANSWER : Launching under the brand worlds of Kin Euphorics and Flamingo Estate, Introducing a three-part product series rooted in circadian care — designed to meet consumers where they are throughout the day, from energized awakenings to dreamy decompression.
We created:
☀️ Spritz – Your morning elevation ritual
🌸 Bloom – Your midday grounding reset
🌙 Dream – Your soft descent into rest
Each category includes:
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A herbal mixer drink formulated with adaptogens and botanicals
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A hair + body mist to instantly refresh and recenter
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A targeted eye serum for ritualized beauty aligned with each phase
Spritz energizes with citrus, ginseng, and rosemary.
Bloom grounds with rose, sandalwood, and passionflower.
Dream soothes with lavender, chamomile, and blue tansy.
The line reimagines self-care as a rhythm, not a routine — a ritualized layering of pleasure, performance, and presence.
Fun Fact : To bring the three rituals to life, we cast three distinct archetypes, each inspired by the playful energy of the Powerpuff Girls, reimagined through the lens of modern wellness.
skills used :
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Consumer Insight Synthesis & Behavioral Mapping
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Brand Collaboration Strategy
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Product Concepting & Naming
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Fragrance and Flavor Note Development
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Adobe Dimension and Adobe Photoshop
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Package Architecture & Visual Merchandising
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Cross-Category Innovation (Skincare, Beverage, Fragrance)
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Narrative Development & Copywriting
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Moodboard + Creative Deck Building
Brand Archetypes : Inspired by the Powerpuff Girls
To bring the three rituals to life, we cast three distinct archetypes, each inspired by the playful energy of the Powerpuff Girls reimagined through the lens of modern wellness
Spritz — The Visionary (Blossom-inspired)
She wakes with a plan. Focused, bright, driven by purpose — her energy is citrus-sharp and sunrise-soft.
She’s the first to open her curtains, journal her dreams, and chase what lights her up.
Bloom — The Connector (Bubbles-inspired)
She lives in the moment. A gentle force with a radiant core — bubbly, grounded, emotionally intelligent.
She checks in, checks out, and checks herself before diving back into the world.
Dream — The Rebel Romantic (Buttercup-inspired)
She moves in shadows, soft and strong. She winds down with intention — not to rest, but to restore.
She’s velvety, a little mysterious, and knows exactly when to say “no.”
Spritz
The wake-up ritual.
A citrus-charged trio of herbal mixer, glow mist, and eye serum designed to uplift your senses and sharpen your mind. It’s sunrise in a bottle — infused with rosemary, ginseng, and bergamot to kickstart clarity.
Bloom
The midday reset.
Pause. Recenter. Bloom. This trio grounds you with calming botanicals like passionflower, rose, and sandalwood — made to refresh your body, clear your mind, and gently carry you through the afternoon.
Dream
The soft descent.
Drift into stillness. Our nighttime trio soothes with blue tansy, chamomile, and lavender. It’s a wind-down ritual for skin, body, and spirit — made for deep rest and luminous recovery.